PURE WOMENS WEAR

Pure Leads the Way

Pure, the UK’s no.1 fashion exhibition, has attracted an abundance of hot new European brands to its 15-17 August event at Olympia, London. Pure is unique in combining an exciting line-up of designer labels, young creative designs, contemporary and bridge collections, with fashion forecasting and stunning catwalk shows which present an instant visual on the new trends for the season.

This season Pure continues to draw in new cutting edge brands to creative sections Spirit and Vision, including Homeless, Mossimunk, Spy and Get Cutie as well as fashion favourites Ben Sherman, Hunters & Gatherers, Fred Sun and Savage Culture. Pure Accessories takes up a whole floor at the show, presenting the biggest collection of accessories in the UK, and features new brands like Dents and Dyberg Kern who will be unveiling new jewellery lines, and new launch Streets in the Sky with their new range of quirky handbags.

Other sought-after brands new to Pure in August include Inwear, Jackpot and Part Two, which haven’t shown at a womenswear exhibition for over seven years, and French linen brand 120% Linen. Other new arrivals include Una O’Reilly featuring delicate laces and chiffons, BGN from France for quirky weekend fashion, Trico F brought by Danish label Bitte Kai Rand, and Oui who will be showing their new in-store concept.

Buyers can also look forward to popular brands such as Noa Noa, East, Nougat, Presen of Barcelona, Sahara, Brax, MAC, Redgreen, Nougat, Marc O’Polo and Fenn Wright Manson, making Pure a must-attend event. Spoilt for choice, and with an influx of the hottest new brands, buyers will have to ensure that they reserve enough time and budget during their time at Pure! This August and the following February, no other fashion event will take place at the same time as Pure, meaning retailers can really concentrate their buying at Pure with the greatest choice and exciting new collections. For complimentary tickets (saving £20), buyers should register online at www.purewomenswear.co.uk, or call 0870 429 4504.

Show dates: 15-17 August at Olympia, London

www.purewomenswear.co.uk