PURE WOMENS WEAR

Pure Presents Strongest Ever Line Up

Thousands of UK and International buyers will be treated to Pure’s strongest ever event when it opens its doors at Olympia, London from 15 – 17 August 2004. Over 800 brands will be showcasing spring / summer ’05 as well as short order autumn / winter merchandise.

The August event has more first time brands than ever before, giving buyers even more scope to pick up those essential new names, the next generation of up and coming designers as well as networking and keeping those important contacts with the established labels.

Newcomers to Pure include renowned Spanish brand, Armand Basi who will relaunch their womenswear collection under the new designer, Miriam Ocariz and creative director, Juste de Nin. Funky new British brand, Diva Vintage uses an eclectic mix of modern designs and vintage fabrics to create their distinctive look. Young Irish designer, Petria Lenehan, a recent graduate of F.I.T in New York will launch her first womenswear collection, Petria which has a strong romantic influence with a directional twist.

Another first time exhibitor Jacqueline Mulvanny, Designer, Arm Candy said “It was one of our most valued customers that told us that we simply had to be at Pure and with a recommendation like that you really have to listen. We visited the event last season for the first time and signed up for August.”

The daily runway shows at Pure are highly regarded among visitors, giving a real insight into the forthcoming trends. This, alongside informative live trend predictions by Drapers Record ensures that all buyers are armed with valuable knowledge to aid buying choices. The huge variety of product on offer also ensures buyers can get the right balance of forward order and fresh injections of fast fashion merchandise.

Pure, Event Director, Louise Young commented, “Pure continues to be highly successful because it offers a total buying experience, not unlike visiting a top store. It’s busy and vibrant with a superb mix of commercial and cutting edge fashion, daily runway shows, loads of trend information and the added appeal of a number of stylish bars and restaurants. ”

Strategic buying is made easy as the show which is divided into key buying areas: Spirit for creative youth brands, Vision for the inspirational designer brands, Impulse for the popular casual names, Elan for modern womenswear, Life for unisex brands and of course a dedicated floor for accessories.

Over the past two years Pure has increased the number of overseas buyers attending the event, many of these travel to see the exceptionally talented British labels which are highly exportable. Favourites include brands such as: Ben Sherman, Billy Bag, Fenn Wright & Manson, Lulu & Red and Marina Avraam joined this season by Trash Kulture, Amanda Darling, Shirley Geek and Galibardy.