PURE WOMENS WEAR

Record number visit Pure to place orders

A record number of retailers came to Pure 12-14th February 2006 at Olympia, London, buying for autumn/winter as well as selecting top ups for spring. Attendance to Pure was up 4% year on year, proving that tough trading in retail was no match for the irresistible lure of the 150 exciting new womenswear brands at the show, and a whole floor packed with Pure’s largest ever collection of accessories and footwear. With over 800 brands on show, Pure presents the most comprehensive range of quality, contemporary womenswear plus an in-depth insight to the trends through the daily catwalks and trend presentations from Drapers.

The key to Pure’s success is its strict policy for quality in its collections, from young creative lines to the directional, designed to appeal to top-end boutiques and progressive retailers who can be sure to find that something new and exciting. Independents that visited Pure included Diverse, Subcouture, Pastiche, Psyche and Sunday Best as well as the top department stores such as Harvey Nichols, Harrods and House of Fraser.

Exhibitors were equally enthusiastic, such as Looking Glass who debuted at Pure: “Amazing! We launched on Sunday and the response has been great. All the buyers have been looking for something different, slight vintage but fresh look. We have opened accounts all over Britain, and loads from Ireland and Spain, Italy and Denmark as well as interest from Japan, and one of the major department stores”. Alan Strang from Chilli Pepper, who regularly shows commented, "Pure manages to bring many new buyers, which we find very interesting.  Buyers are coming to Pure to place orders in contrast to other shows where they tend to just browse. There is nothing to compare with Pure. Pure is a good place to see the European brands as well."

The strong transactional element of Pure was underlined by the success of designer label Jean-Charles de Castelbajac new to the show. Sales Manager, Elizabeth McHale commented: “Pure has a good mix of clientele from the UK and abroad. We have set up new accounts from Saudi Arabia, Kuwait and Italy and have also met many new buyers that we haven't seen at other shows. People come to do business at Pure.”

Next Show:

6th, 7th and 8th of August 2006

www.purewomenswear.co.uk