PURE WOMENS WEAR

Pure – Forward thinking

Pure kicks into the season with a unique blend of brands that make it Europe’s ultimate buying experience. Over 800 contemporary and creative labels will fill London’s Olympia from February 13th – 15th 2005, forming the most progressive and aspirational show yet.

From designer to bridge, casual or hip, Pure brings together the new, the established and the unexpected. New brands showing for the first time at Pure this season include Peter Werth, and young fashion brand, Kickers. Both will be showing in Pure Spirit alongside other innovative labels such as Golddigga, Hunters and Gatherers, Lulu and Red and Pyrus Japonica. Combined with popular brands such as Mint, In Wear, Nougat, Noa Noa, Sandwich, Marco Polo, James Lakeland, Dream, Helena Sorel, 120% Linen, Sticky Fingers, Adini and Natural Wave, it makes Pure the UK’s largest and best trade fashion event.

Now in its eighth year, Pure just gets stronger and stronger. No other event offers buyers a total one-stop shop buying experience. Edited into six sections, Pure offers retailers the opportunity to select directional ready-to-wear collections alongside diverse fashion accessories across two floors. It is a renowned hunting ground for progressive womenswear with 90% of retailers who visited the August 2004 event stating that Pure is a key reference point when buying fashion in the UK. *

Buyers such as those from Musgo in Madrid said: “This is the best show we’ve been to in the UK. The range and quality of the brands is so appealing - our only complaint is that there are too many lovely things to see!”

Pure’s eye-catching catwalk shows will take on a new set for Autumn/Winter 2006. The catwalk runs three times a day, bringing a diverse range of contemporary, casual and designer brands on offer, to life. These will be complimented by the essential Drapers’ fashion forecasts and live industry interview

Next: Pure Womens Wear Show is 14. 15. 16. August 2005

www.purewomenswear.co.uk