Premier KIDS

Kick off the New Year with Premier KIDS
Premier KIDS is the UK’s leading childrenswear trade show and takes place between 30 January and 1 February 2005 at the NEC in Birmingham. As the only kidswear event offering contemporary and inspirational collections for the 0 -16 year old market from children’s clothes, accessories and footwear right through to nursery items, travel goods and lifestyle products, Premier KIDS continues to be regarded as the UK’s ‘must attend’ event.

Our January 2005 show is set to be an exciting mix of well respected brands and invigorating new debuts. Vanilla Park, Noa Noa, Jackpot, Dragonflydell, Cottonfield are just a few of the fresh new brands showcasing their range and will be supported by well established popular names such as Little Darlings, Pampolina, Noukies, Berlingot, Ollie and plenty more. We also welcome back No Added Sugar, Mini Su, Terra Su, Clayeux and Rrappers, Toyko Angels, Jeep and Chupa Chups.

Edited into seven sections the show offers different lifestyle ranges to reflect the ever-evolving childrenswear market.

Classic KIDS – offers timeless collections suitable for all occasions
Contemporary KIDS – dedicated to modern and stylish fashion lead brands
Designer KIDS – offers international luxury designer labels
KIDS Essentials – must have accessories to view
KIDS Home and Travel – showcases quality nursery items, children’s furniture, travel ware and gifts
KIDS Express – short order children’s high fashion and casual wear on offer
Sport, Jeans and Casual KIDS – offers impactful lifestyle ranges

Last season’s event saw a 12% increase in visitor numbers and the overall consensus from visitors was that it was ‘a very good show’. Jacqui King a regular visitor to Premier KIDS considers ‘this to be a very important show – and key to buying for the season’.
For first time visitor Claire Thomas, she ‘was very impressed with the show’ and felt that the different clothing ranges offered ‘good quality’ and that the show itself was ‘well organised’.

As an added benefit for retailers, Jackie Cooke Ex-Selfridges buyer is back again offering practical advice on the buying process from initial planning right through to implementation. Forecasts on what’s hot and what’s not will be presented, and focuses on the colours, fabric and styles for Autumn/Winter 05/06 all under one roof.

Buyers can look forward to upbeat, fun, fashion shows bursting with energy and full of vision. Running three times a day, the innovative fashion shows bring to life the various contemporary, casual and designer brands on offer.

The UK DTI will once again be working closely with Premier KIDS bringing top retailers from Scandinavia through an Inward mission. Expect a top line up of retailers from Iceland, Finland and Norway next January.

Next season’s Premier KIDS takes place 10-11-12 July 2005 at the NEC, Hall 16, Birmingham – for free buyer tickets or for further information go to www.premierkids.co.uk or call
+44 (0) 870 429 4514.