Harrogate Lingerie & Swimwear Exhibition
www.lingerie-show.com

Chinese 'Bra Wars' Fails To Take-Away Success From Harrogate!

With the European Union's "bra wars" with China now on the brink of being resolved, the Harrogate Lingerie & Swimwear Exhibition played its in highlighting the importance of the industry in the media at this months up-beat show.

Over 1,536 visitors viewed over 400 lingerie and swimwear collections showcased over four halls at the industry’s principal exhibition which took place from the 21st – 23rd August. Buyers were able to select from the show’s largest ever number of swimwear brands and see some of the new collections and high streets names making their debut this season.

High street brand Ted Baker launched both lingerie and swimwear collections at the show to a tremendous reaction. "We have seen all the people we could wish to see at Harrogate for a brand of this quality." Commented Peter Cronin, managing director. "For the criteria specified by the Ted Baker label, the exhibition delivered the right buyers. We have exceeded our expectations and have been delighted with the response".

First time exhibitor, Anastasia Fashion also had some great feedback to the launch of COR. Siobhan Hill, sales director observed "We have had a lot of people on the stand and a very good reaction to COR and the launch of our beachwear collection". Jets, one of Australia's most popular swimwear brands also attended for the first time under the direction of agent, Curtis Jacoby. "All of the pre-show contact with customers paid off as the vast majority who said they would attend the show, were here. So the show delivered our target customers to us. What more could you ask for?"

Passionata unveiled a contemporary image, re-styled logo and clearly defined product segments to theirbuyers on a new look stand this season. Stewart Gates, managing director commented
"Passionata with the new stand and concept both in communication and merchandise has been a great success reflected in the number of orders taken, number of people who visited the stand and the high quality of new account enquiries".

Delivering the most comprehensive selection of lingerie and swimwear brands at any exhibition in the UK, the Harrogate Lingerie & Swimwear Exhibition has proved it is the intimate apparel industry's showcase. Janie Fox, event director for Brintex commented "The positive feedback from both buyers and exhibitors proves that Harrogate is the best place to see the newest brands and trends in the UK. Our visitor figures show that we consistently deliver the right buyers to the trade".

Dates for the next Harrogate Lingerie & Swimwear Exhibition are confirmed as 26th - 28th February 2006.

www.lingerie-show.com