Harrogate Lingerie & Swimwear Exhibition
www.lingerie-show.com

Record Attendance forLingerie Exhibition

With a fantastic record attendance, the Harrogate Lingerie & Swimwear Exhibition injected some well needed summer sunshine to a waterlogged Harrogate this August with a stunning show of collections for spring - summer 2005.

Taking place from the 22nd to 24th August, the trade show saw a 15% increase on last year’s attendance with more than 1,530 visitors attending the industry’s largest exhibition. Event organizer Janie Fox from Brintex commented: “This was the best summer exhibition to date and we are delighted with the attendance figures. The 15% increase in visitors along with the positive feedback from both exhibitors and buyers proves that Harrogate is so much more than just a shop window and without doubt the only exhibition in the UK worth consideration when sourcing intimate apparel.”

Over 300 collections from national and international lingerie & swimwear brands were on show throughout four halls offering buyers the ideal arena from which to choose their spring/summer 2005 collections. Showcasing collections from brand leaders such as Triumph & Playtex through to niche brand Tabooboo and designer label Elle Macpherson Intimates, Harrogate proved to be the exhibition to attend this season.

“We have had a great reaction and response from the trade to Crystelle. There has been lots of interest and orders from a wide selection of stores who have been extremely impressed with our higher profit margins. Harrogate is the perfect exhibition to showcase new brands and we will definitely be back next season.” Commented Ken Campbell, director for Crystelle.

Back for a second season, the Directional Design area featured a number of new exhibitors to accommodate the increased interest in niche fashion brands. Damaris Evans, managing director of Damaris Ltd who were showing for the first time said: “I have made contact with stores that I wouldn’t otherwise have seen and have secured a number of stockists for my new diffusion line - Mimi Holliday. I would like my new line to grow with the show so will be back for the next few seasons.”

Harrogate remains the comprehensive exhibition for the intimate apparel industry with a cross section of brands available under one roof. Martin Hooper, sales director for Playtex summed up the buoyant feeling at the exhibition: “We have been encouraged by the number of potential new customers and the quality of buyers attending the show. We have so much to offer the trade and Harrogate gives us the perfect opportunity to show it all.”

Dates for next year’s Harrogate Lingerie & Swimwear Exhibition have been confirmed as 20th - 22nd February 2005 and 21st - 23rd August 2005.

www.lingerie-show.com